Character and Business Strategy in American Corporations
Senior Instructor Daniel Marin Rucks Department of Management
Does CEO character determine company strategy or is the strategy determined by the fit between company resources and the environment? Is it both? In what proportions?
We will investigate the determinative role of character in the strategy of 20th Century U.S. corporations. What does character account for? Are the strategies of 20th Century U.S. corporations characteristically American?