Character & Business Strategy in American Corporations
Instructor Dan Marin Rucks Department of Management
Does CEO character determine company strategy or is the strategy determined by the fit between company resources and the environment? Is it both? In what proportions?
We will investigate the determintive role of character in the strategy of 20th Century U.S. corporations.
What does character account for? Are the strategies of 20th Century U.S. corporations characteristically American?
Character and Strategy at Starbucks: Howard Schultz
Alfred Sloan and Katharine Graham: Two Ways to Win
Michael Eisner and Martha Stewart: Controversial CEOs
The Pizzolatos: Building a Family Business
(A Plant Visit)