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Character and Business Strategy in American Corporations

HNRS 2020 Sec. 1 - Spring 2016

Professor Dan Marin Rucks Department of Management

Tu Th 1:30 PM - 3:00 PM
200 French House

Does CEO character determine company strategy or is the strategy determined by the fit between company resources and the environment? Is it both? In what proportions? We will investigate the determintive role of character in the strategy of 20th Century U.S. corporations. What does character account for? Are the strategies of 20th Century U.S. corporations characteristically American?

Fulfills General Education:

English Composition
Humanities
Social Sciences