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Law of Wine: Legal & Cultural Implications of the Wine Market

HNRS 3025 Sec. 900 - Spring 2023

Associate Professor John Church Paul M. Hebert Law Center

M W F 1:30 PM - 2:30 PM
135 French House

This course analyzes the relationship between branding of products and the protection of “cultural resources.” Using the wine market as a vehicle, students will compare the development of a wine culture in Europe and the United States. Alcoholic beverages are the only consumer product mentioned in the Constitution, for reasons dating back to the Prohibition era. Similarly, wine is the only product singled out in the General Agreement on Tariffs and Trade, an international agreement designed to facilitate free trade among nations. Specifically, students will examine the development of the European wine market including the establishment of Geographic Indicators as a marketing tool; the political, social and economic of impacts of Prohibition in the US; post-Prohibition regulation of alcohol and the growth of the US wine industry; and the policy and regulation of competition in the alcohol industry. Finally, students will examine the “Old World” and “New World” of wine production and explore the international conflicts, negotiations, and treaties involving wine.